Cookie Policy

Last updated: 2024. Applicable to residents of Ontario and Canada.

Brick and Basket ("we", "us", or "our") uses cookies and similar tracking technologies on our website to enhance your experience as you navigate our resources on tax-free income and legal tax optimization in Canada. This policy explains what these technologies are, why we use them, and your rights to control our use of them under Canadian law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Ontario’s privacy framework.

Legal Disclaimer

The information provided on this page is for informational purposes regarding data collection and does not constitute legal advice. For specific legal inquiries regarding tax laws in Ottawa or Ontario, please consult with a certified professional.

1. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Brick and Basket) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies".

2. Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties.

3. Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them without impacting how our Website functions.

  • Purpose: Security, network management, and accessibility.
  • Expiry: Session to 1 year.

Performance and Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

  • Examples: Google Analytics, Hotjar.
  • Purpose: Tracking page views, time spent on site, and bounce rates.
  • Expiry: 24 hours to 2 years.

Targeting and Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

  • Examples: Meta Pixel, LinkedIn Insight Tag.
  • Purpose: Retargeting users interested in Canadian tax credits.
  • Expiry: 90 days to 1 year.

4. Legal Basis for Processing

In accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Digital Privacy Act, we rely on your "meaningful consent" for the use of non-essential cookies. By continuing to use our site after being presented with our cookie banner, or by adjusting your preferences, you provide consent for us to store and access cookies as described in this policy.

For users visiting from the European Economic Area (EEA) or the UK, we comply with the GDPR and ePrivacy Directive, requiring explicit opt-in consent for analytical and marketing cookies.

5. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject.

View Privacy Policy

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

6. Third-Party Tracking

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements.

7. Contact and Operator Information

If you have any questions about our use of cookies or other technologies, please contact the Brick and Basket Data Protection Liaison at:

  • Address: 150 Elgin Street, Ottawa, ON K2P 1L4
  • Email:
  • Phone: +1 (512) 538-5394